Even the beastly Galaxy Note 4 might not be enough to save Samsung

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When Samsung announced a 24% decline in operating profits
last month, it became clear that the company was going to
have to do more to reestablish dominance in the high-end
phone market. The Galaxy S5 didn’t do much for growth, but
Samsung is planning on unveiling the Galaxy Note 4, its second
top-of-the-line device of the year, on September 3rd at the IFA
2014 trade show. Unfortunately, as PCWorld has made
abundantly clear, many analysts don’t think the Note 4 will be
enough.
“I think Samsung is in a holding pattern at the moment. Any
new device launch at this stage is really focused on stabilizing
rather than regrowing its device business. For Samsung to
revitalize its sales the company needs a revolutionary design,
something like a foldable or bendable screen to shake up the
market,” said Neil Mawston, executive director at Strategy
Analytics.
We don’t know what the Note 4 will look like yet, but it is
rumored to feature a 2K resolution (2560 x 1440) 5.7-inch
display, 1.3GHz Exynos octa-core processor or Qualcomm
Snapdragon 805 processor, 3GB of RAM, 32GB of storage and
a 16-megapixel camera.
“I hope the Note 4 will have all those factors missing from the
S5. For example, a premium design with a new design
language that includes some metal instead of the plastic
design of its existing products. If you look at the Note 2 and 3,
and the Galaxy S4 and S5 from the front they all look the
same,” said Counterpoint Technology Market Research’s Neil
Shah.
The fact of the matter is that unless Samsung finds some way
to entice consumers, Apple is going to dominate the high-end
market this fall with the iPhone 6. If Apple’s new iPhone models
really do have larger displays, Samsung won’t have anything
else to poke fun at. It’s time that Samsung brought something
new to the table.