How Apple screwed up with its iPhone 8 launch

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iPhone 8 might be failing

Apple screwed up by launching 3 iPhones at once

Apple shares dipped last week on the type of news that Apple most fears: weak sales of a new iPhone.

According to Consumer Intelligence Research Partners, iPhone 8 and 8 Plus sales made up only 16% of all iPhone sales in the third quarter. Compare that to the 43% of iPhone sales that iPhone 7 and 7 Plus contributed in the same quarter last year.

AT&T, T-Mobile, and Verizon (parent company of Yahoo) have all added to the bad news for Apple by reporting slow customer upgrades to iPhone 8 or 8 Plus in the quarter. AT&T, for example, said 3.9% of customers have upgraded to iPhone 8 or 8 Plus, compared to 5.1% last year when Apple launched iPhone 7 and 7 Plus.

The CEO of Canadian mobile giant Rogers Communication went so far as to call iPhone 8 and 8 Plus interest “anemic.”

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